Protect your family with the right life insurance.
You want to make sure your family is taken care of no matter what happens. Get answers and quotes in about 5 minutes. No pressure, no call center.
I'm your guide."
You've been meaning to figure life insurance out for a while now.
Most families are carrying one of these three things when they get here:
Confusion
Everyone has an opinion. Your brother-in-law, Google, that guy at work. Meanwhile you still don't know what you actually need.
Fear
What if you pick the wrong amount? The wrong type? That thought sits in the back of your mind and doesn't go away.
Paralysis
So the tab stays open. Life gets busy. And that quiet worry just becomes background noise you've learned to live with.
You're in the right place.
Whether you want Lenny walking beside you every step of the way, or just want to handle the research yourself with someone in your corner if you need help, you've got options. Take a few minutes and find the right path for your family.
If you already know you need coverage, start here.
Wondering who Lenny is and why he does what he does? That's next.
I understand what you're going through.
"Several months after the Y2K bug was supposed to cripple America but didn't, I graduated from college with a bachelor of science in business and economics. Throughout my program, I learned enough that I could tell you just about anything about economics, banking, and finance. I guess most everyone who could help me assumed I also knew about life insurance, but the truth is I knew nothing about life insurance.
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Shortly after graduation, I bought a brand new to me used car and went to my insurance agent to get insurance on it. Looking up at me as he was typing the car information into the computer, "Hey Lenny, you should start a life insurance policy, so that way it can grow some cash value!"
And without skipping a beat, "Why would I want cash value in a life insurance policy?"
I think he took my question as an objection. The truth was I didn't have any idea how a life insurance policy could have cash value in it. I think I had heard it mentioned on a TV commercial before, maybe not, but I genuinely wanted to know.
He looked up at me for a moment, thought to himself, and then he shrugged his shoulders and got back to typing and finished up my car policy. He never mentioned life insurance to me again and I never mentioned it to him.
Fast forward to when I was 42 and my twins were born, I quickly learned about life insurance. I didn't have enough! And then I realized how much it was going to cost compared to what it would've cost had I bought it when that agent originally asked me. I would have had almost 20 years of payments into it and have that policy well taken care of.
And then I started wondering, self, why do you think it is he didn't just ask me a simple little question like, "Hey Lenny, you just earned that degree in economics, why don't you give our agency owner about 30 minutes of your time and learn what life insurance does. Nobody's going to make you buy something you don't want, but why don't you hear us out so you know what you're saying no to?"
And the truth is I pay a lot more for my life insurance now that I bought it in my 40s than had I bought it in my twenties.
I'm not blaming anyone. If anything, it's my own fault for not learning about life insurance when I needed it the most. When I finally became a life insurance agent, I knew I couldn't settle for being second best. I set out to be a resource for families and businesses, which inspired me to earn the CLU® designation from The American College of Financial Services. And without a doubt, I know I can save a few families from ending up where I did, and then I know I'll have had a good career."
Why families trust me:
- I work for you, not any single carrier. I compare policies from multiple carriers to find the best fit for your family.
- I work with diabetes, high blood pressure, and other health conditions.
- I meet with families by video, phone, or text across Florida, Ohio, Indiana, and Texas.
- You can get a quote and apply without ever talking to me, or we can talk through everything together.
Lenny Burton, CLU®
Independent agent serving families across Florida, Ohio, Indiana, and Texas. Licensed and appointed with top-rated carriers. Available by text, email, or scheduled call.
Ready? Get your quote.
Not sure what kind of life insurance your family needs, or how much? Lenny put together a free life insurance guide that answers the questions most families ask first.
What most families want to know before they buy life insurance.
Lenny put together a free life insurance guide for families who are tired of searching and coming up more confused than when they started. Plain language answers, no sales pitch.
Already know what you need? Skip ahead. The quote form and the calendar are right below.
Get Your Free Life Insurance GuideThe guide covers
- How life insurance actually works, in plain language
- What the different types (term, whole life, and others) mean for your family
- How to figure out how much coverage is enough
- What the application process looks like from start to finish
- How your health affects your options and your price
Already know where you stand? Here are three ways to take the next step.
Three ways to get started.
Every family starts somewhere different. Pick the path that fits yours.
What changes for your family when the right coverage is in place? Here's what it looks like.
If your adulthood ends too soon, their childhood doesn't have to as well.
When my twins were born eight weeks early, I finally understood what was at stake. Here's what happens with and without the right coverage in place.
✗ Without Protection
- Family forced to downsize or move
- College dreams derailed
- Debt piles up, credit destroyed
- Spouse returns to work immediately, grief unprocessed
- Kids lose stability during their hardest time
- Your legacy becomes a burden instead of a blessing
✓ With the Right Coverage
- Your family stays in their home
- Kids' education is fully funded
- Mortgage and debts are paid off
- Your spouse has time to grieve without financial panic
- Peace of mind knowing you've done your job as a provider
- Legacy and values passed on to the next generation
Ready to protect your family?
Want to figure out exactly how much coverage your family needs? The next section puts the tools in your hands.
How much life insurance does your family need?
You don't have to wait for an agent to get started. Lenny built these tools so you can run the numbers yourself.
"The right amount of life insurance isn't a guess. It's arithmetic."
"I don't have a favorite product. I have a calculator."
Some families want to handle the research on their own and just need someone in their corner if questions come up. Other families want Lenny walking beside them from the first conversation. Either way, the portal is yours.
of Americans overestimate the cost of life insurance.
LIMRA/Life Happens Insurance Barometer Study
Have diabetes or a health condition? That doesn't end the conversation.
Lenny knows which carriers are more likely to work with diabetes. The same goes for high blood pressure, sleep apnea, a history of cancer, or carrying a few extra pounds. If you smoke, there are options too.
If you've been told no before, that answer doesn't have to be the last one you hear.
See what's available for your situation.
Wondering if waiting a little longer matters? Here's what the math looks like.
Every year you wait, it costs more.
Life insurance gets more expensive every birthday. That's how the pricing works. The younger and healthier you are when you apply, the lower your rate.
You don't have to do everything today. But running the numbers takes five minutes, and it gives you something solid to work with instead of guessing.
See what it costs for your family.
You're not just buying a policy. You're starting something for the next generation.
Be the one who started it.
When you put the right life insurance in place, you're planting a tree whose shade you'll never sit under.
That's what makes life insurance different from anything else you'll ever buy. You'll never use it. Your family will. And they'll know you're the one who made sure it was there.
Sleep Better At Night
No more 3am anxiety about what would happen to your family. You've handled it. If your adulthood ends too soon, their childhood doesn't have to as well.
Feel Confident
You made the smart choice. You know you got the right coverage at the right price. No regrets, no second-guessing.
Build Your Legacy
Your family's future is secure. Your values live on. You're not just a provider. You're the one who started it.
Ready to protect your family?
Get quotes in about 5 minutes. No obligation.
Life is for living
You plan the trip. Lenny covers the what-ifs.
A canceled flight, a medical emergency overseas, luggage that lands in the wrong country. None of those things are in the itinerary, but any of them can happen. Annual travel insurance covers every trip you take for a full year. One plan, one purchase, and you don't think about it again until it's time to renew.
Trip cancellation. Emergency medical. Evacuation. Lost baggage. Missed connections. 24/7 worldwide assistance with a real person on the line.
Your situation might be different.
A few things worth knowing before you go.
Why did Lenny earn the CLU® designation?
Why do families need life insurance?
For the moments that matter most.
How much life insurance does my family actually need?
Use How Much Life Insurance Do I Need, free, no signup
Serving families across Florida, Ohio, Indiana, and Texas.
Florida license: W548097 | Ohio license: 1258856 | Indiana license: 3417602 | Texas license: 3502591 | NPN: 19046937